Browsing by Title

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    Aplicativo móvil para la venta de accesorios de celulares en el centro de Guayaquil
    (Instituto Superior Tecnológico LEMAS, 2022-10-19) Ronny Enrique Ortiz Quimi
    The use of the mobile device has increased exponentially in recent years, the use of the internet and the use of applications have also been growing, whether for business or personal use. Based on e-commerce such as Amazon or Mercado Libre, we developed "Cellec" a business model that works in such a way that the user enters, searches for the object he wants and orders it in an easy, simple and safe way. The mobile application was programmed with Java in Android Studio applying the knowledge learned by applying agile tools such as Design Thinking and Lean Startup methodologies to validate the business model and Scrum for development. As a result of the investigation, it was found that the market segment is aimed at people between 20 - 40 years old who live in the city of Guayaquil, work either under a dependency relationship or independent who do not have time to go buy an accessory for their mobile devices, with a high socioeconomic level and income greater than $1000 and who use a mobile device. A work plan was carried out through which an iterative process will be followed and the minimum viable product will be achieved within the established target date. The project will have an initial investment of $5,000.00 through the contribution of the partners, the recovery of this investment is estimated within 3 years, it is being budgeted to increase sales from the second month by 18% and for the third month in 22%, the Administrative, Operative, Sales and Advertising expenses, will remain fixed in this first quarter. A projection is made in sales for the first month at $4,725; for the second month $5,575.50; and for the third month $6,802.11 A gross margin on sales of 25% is projected, (sales - cost of sales) For example, the cost of a green card is $5 and it is sold at $6.25 (considering a profit margin of $1.25) corresponds to 25%. Accessories are very important to put on cell phones since we can protect, decorate and personalize them, with quality accessories.
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    Aplicativo Móvil “Easy Events” para la contratación de servicio de eventos sociales en el norte de Guayaquil
    (Instituto Superior Tecnológico LEMAS, 2022-11-12) Ronald Fabricio Pilay Morán
    The main objective of this research was the creation and implementation of a company whose main product is a mobile application that will bring together the best service providers for the development of a social event Guayaquil City. For the development of this project, agile methodologies were used for the validation of the business method and the Scrum framework was used to develop and implement the mobile application. Through market research, it was possible to identify that the most requested professional services are Chef Cocinero with 86.4% and DJ with 78.8%, it was also identified that the city with the highest demand for this type of service is Guayaquil - north sector with a 42.7% of the total sample. Easy Events will serve the high, medium high and medium socioeconomic strata, for the FrontEnd of the application the native Android Studio IDE was used and for the BackEnd Firebase from Google was used. The income for the company was determined by the collection of a value corresponding to 20% for each service sale made, the project will have an initial investment of USD $5,000 financed through a 3-years term microcredit with effective rate of 16.42%. For the cash flow, was considered based on the number of registered bidders and the capacity of attention that can be provided in a weekend, with the calculation of the values at the end of 2023, a profit of USD $3,275 will be otained
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    Aplicativo Móvil “PLUGFIX”, para servicio técnivo, compra y venta de partes de computadoras en la ciudad de Guayaquil
    (Instituto Superior Tecnológico LEMAS, 2022-11-12) Felix Alejandro Henriques Andrade
    Technology advances at an exponential scale, creating the need for consumers to have a computer to stay competitive in the modern market; These devices tend to fail due to time or human error. Taking as examples applications such as: Uber and services Now, the mobile application "PlugFix" was created dedicated to the contact of technology technicians and the purchase of computer parts. The goal of creating a unified and convenient experience of the desktop, macbook and laptop repair process. Using the Design Thinking methodology for the creative process, I was able to identify client needs and test for the construction of a mobile application. Also use the Scrum framework for the development and implementation of the application, the same one that was programmed using the Java programming language, with the Android Studio development environment. A plan with all the functionalities of which the team followed and reached the minimum viable product within the established dates was marked. The market analysis resulted in a segment of people over 20 years of age, workers in the private sector with medium-low income, of the C+ type segment, with computers that do not work, due to technical failures, null or expired warranty, and who live in the northern sector of Guayaquil. To start PlugFix, an initial investment of $12,500 dollars is needed, which will be covered with the contribution of investors. 171 transactions per month were estimated to reach the break-even point with an average income per transaction of $13.76, generating total income of $2,353 per month, considering the market segment, the clients and the products that we make available in the App.
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    App tusiticas en la ciudad de Guayaquil
    (Instituto Superior Tecnológico LEMAS, 2022-04-25) José Luis Gómez Andaluz
    Ecuador has long stood behind digital advances. Until a few years ago, smartphones were not in abundance and most of the time websites were created by a few. However, the high growth of tourist services and products in the country and the world, in addition to the constant demands of visitors and consumers, have demanded transformations and necessary innovations based on technological development. For this reason, information and communications technologies establish the fundamental pillar to promote important advances in the new conception of tourism, and are the means and methods to achieve customer satisfaction and loyalty. In the present research work, an analysis of the technological development of an exclusive APP for Ecuador that promotes national tourism in it through a technological system containing the main places that provide some type of services of the tourism sector in the city is carried out. of Guayaquil, considering a boost in the positive repercussions at the country level.
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    Creación de una empresa de elaboración artesanal y comercialización de jabones naturales
    (Instituto Superior Tecnológico LEMAS, 2022-10-25) Martha Fabiola Campoverde Castañeda
    This project is focused on the study of the feasibility of creating a company, which will be dedicated to the craftsmanship and marketing of body soap with natural ingredients. A brief introduction of the origin of soap is described, the necessity to change the consumption for products that are friendly with the environment and demonstrated how a body soap based on vegetable glycerin and other natural ingredients can provide wellbeing, freshness, and naturalness to the skin. An effective business plan for the success of the project will be shown, also internal and external variables that influence it controlled with a risk analysis. Marketing strategies will be presented that will help with the positioning of the brand in a medium term, to keep the mark of the product in the consumer's mind. It concludes with a financial study showing the evaluation of financial tools such as the VPN and the IRR that the project is financially profitable.
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    Desarrollo de la app NANYPETS dedicada al cuidado de mascotas en el sector norte de Guayaquil
    (Instituto Superior Tecnológico LEMAS, 2022-10-14) Michael Joel Zambrano Goya
    The present work develops and designs a mobile application destined to the organization of pet care, having as key points the health of these. Considering that today pets are one more member of our families, we observe deficits in terms of pet care, which is why information was obtained from public opinion, through surveys of users in the northern sector of the city of Guayaquil, in which it is sought to know the needs that arise daily in the care of their pets; As a result of our market research, which was carried out with the help of the Google forms tool, it shows us that our target audience is young people who are between the ages of 19 and 25, within the result of The survey reflects that the most common problem among owners is that people do not take effective care of their pets, they only memorize their activities. The company will generate profits from the sale of the packages offered for this mobile application, as well as from the sale of advertising space within it. The project will have an initial investment of US$3,500, of which US$1,000 will be used for the development of the application, US$1,500 for the marketing strategy and US$1,000 for working capital. The initial investment will be acquired through an investor, with an Estimated term of 3 years for the recovery of your investment.
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    Diseño de un Plan de Marketing para la comercialización de la pulpa de ARAZÁ, dentro del mercado potencial de venta de Yogurt en la ciudad de Guayaquil.
    (Instituto Superior Tecnológico LEMAS, 2022-04-25) Carlos Julio Robles Rizzo
    The present research project aims to study the elaboration and commercialization of Arazá fruit yogurt, its benefits and the great potential of the fruit that is not so well known and that is part of the Ecuadorian market. The project has been strongly based on the attributes of the fruit as well as on the perception and concern of people to eat naturally and healthily, this benefits help because to achieve the object that is required, which is to determine if the arazá is potential a product whose nutritional and commercial attributes can be exploited in the presentation of yogurt. A field survey has been carried out, to know the perception of the people towards the ARAZÁ fruit and the presentation in yogurt, so that this product can be commercialized in the different points of sale in the city of Guayaquil. As a result of the survey, it is proposed to design a marketing plan to develop and market to position the yogurt of arazá to be consumed especially for people who seek to eat healthily. Plan that seeks to include both farmers and entrepreneurs of yogurt shops in the exploitation and consumption of arazá.
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    Diseño de un plan estratégico para aumentar las ventas en el Centro de Servicio Técnico JC ubicado en el norte de la ciudad de Guayaquil
    (Instituto Superior Tecnológico LEMAS, 2023-06-26) Bianka Jonelle Crespo Delgado
    The present work will show a strategic plan to increase sales in the venture "Jc Technical Service Center", where we will use social networks to attract customers and retain current ones. The most used strategies to attract customers will be: promotions, raffles through social networks, discounts for referrals, among others. The loyalty strategies for our occasional customers to become regular customers will be: Active community through Instagram, Facebook, Telegram and WhatsApp, Birthday greeting email - Special prices for monthly or quarterly maintenance. With these strategies we plan to improve the monthly sales results of the Technical Service Center. We want to be recognized for the quality of our work and excellent customer service, for this we will need to organize and schedule visits, showing our administrative capacity. The main strategies proposed for the company in this chapter have to do with new ideas for Internet promotions, such as raffles via social networks, discount promotions for cash payments, an increase in combo products, renewed clothing for staff, and a marketing strategy. positioning through the company logo
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    Emprendimiento “Empresa de repostería Cup and Cakes”
    (Instituto Superior Tecnológico Lemas, 2022-05-28) JURADO SOLÍS ALEX FERNANDO
    This research work empowers an environment where the entrepreneurship of a Confectionery microenterprise located in the city of Guayaquil in the northern sector is proposed, creating a prototype based on a distinctive expertise that empowers us to contend in the industry. The methodology of the study uses a quantitative and qualitative approach, which uses for its development the technique of field research and bibliographic research; where two techniques were applied for data collection: Direct observation in the sector where the microenterprise was implemented and surveys of a sample of 21 people from whom data was obtained to increase the experience of people who buy the product, guidelines to conserve the quality and availability of purchase. The internal and external environments that affect the industry were analyzed through direct observation, as well as the aspects that drive the microenterprise, which is reflected in the SWOT analysis, which helps to consider the start-up of the project, as well as a market design was implemented to capture the attention of the future consumers. The thesis that will be developed next focuses on the economic and financial analysis of the project; where it is concluded that it is profitable and viable
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    Empresa De Cobranzas-Gestión Efectiva
    (Instituto Superior Tecnológico Lemas, 2022-05-28) RUIZ SOTOMAYOR SUSAN STEPHANIA
    The purpose of this proposal is to analyze the importance of Collection Management in a company to improve its liquidity and economic performance. Currently, all companies or the vast majority of them grant their clients the possibility of canceling their articles of any kind in installments or installments, that is, granting credits that often exceed the time considerably for more than 30 days, causing liquidity problems, especially in the SMEs who do not have sufficient capital to withstand a large delinquency portfolio, therefore their obligations are affected and cause most of their operations to cease. Consequently, this has caused payments and collections within businesses to become a priority and new tactics are increasingly created to help generate effective collection to avoid facing liquidity problems.
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    Estrategia de Branding para la comercialización de postres biosaludables en la microempresa “NATURAL SWEETS”, Guayaquil 2023
    (Instituto Superior Tecnológico LEMAS, 2023-10-31) Nicole Alejandra Jurado Díaz
    This curricular integration work corresponding to the Marketing career for the development of the branding strategy involves building blocks of the brand, the creation of the brand, Marketing plan, FODA analysis and an economic analysis. Natural Sweets is a microenterprise in charge of making bio-healthy desserts that are suitable for diabetics. This microenterprise is for a niche market of clients or organizations that enjoy bio-healthy dessert options with a home delivery service and direct sales to the consumer, through the microenterprise’s social networks as the main means of communication, to start this requires an investment of $ 666.40, financed by a loan and own savings account. The project itself has an IRR of 123.79%
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    Estudio de Factibilidad para la elaboración de un shampoo natural contra la caida del cabello en la ciudad de Guayaquil
    (Instituto Superior Tecnológico LEMAS, 2022-04-25) Cira Benedicta Castro Yulan
    The Beauty Hair Company, dedicated to the personal hygiene, wants to implement a new line of hair care on the market, for which it has created Biopita Shampoo. This product has properties that strengthen the hair strand and controls hair loss caused by the aftermath of covid-19, since it is made from pitahaya and biotin. The objective of this work is to develop a feasibility study that allows to the development of a natural shampoo that helps control hair loss, having the City of Guayaquil as a market niche. First, the appropriate theoretical bases for the elaboration of a feasibility study were known, then a sectoral analysis of the market was carried out to know the environment, the competitors and barriers that may exist for the creation of the company, a market study to know the acceptance of the product within the market and finally a business model was proposed for the creation of the company itself that contains administrative, operational, commercial, marketing and financial issues.
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    Implementación de un Plan de Publicidad y Promoción para incrementar las Ventas en una Farmacia Independiente en Guayaquil
    (Instituto Superior Tecnológico LEMAS, 2022-04-25) Katherine Nicole Zambrano Goya
    Within this document we present a promotional plan, creation of a web page, social networks and advertising to increase sales in an independent pharmacy, considered as a necessity the recognition of the establishment in the sector and therefore the economy of customers. This campaign will be oriented to the northern sector of Guayaquil, specifically to the residential areas of Villa España II. Our target market are generally heads of household, they are characterized by the health care of their families and their welfare, they also seek to make purchases in establishments where discounts are made. For this, through surveys we will monitor the presence of the competition in the sector, customer service, consumer behavior against the stimuli of discounts. As a result of this study, we found that independent pharmacies have as a differentiating feature a better customer service compared to their direct competitors such as "pharmaceutical chains" and a primary advantage in that their prices are maintained because there are no restrictions in the process of buying medicine in different importers and distributors.
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    Plan de comercialización de kit de Insumos para agricultores Arroceros del Guayas
    (Instituto Superior Tecnológico LEMAS, 2022-04-25) José Daniel Dufflar Rumbea
    In this writing we will analyze the effect that the (COVID-19) pandemic has caused in the agricultural sector and the most important thing about this is to obtain business opportunities. For this reason, we have promoted the creation of an agricultural input KIT that will help reduce costs and minimize losses. Said losses amount to $425 million dollars, being the lack of water and not having the adequate inputs or in time for the harvest, the most important. This product has a very important weight, which makes it one of the first sources of work in the agricultural sector and, due to lack of inputs or financing, they cannot start or finish their harvests, for which an agreement has been signed with the government and the prefecture of Guayas, which will guarantee the credit and the delivery of the KIT to each farmer.
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    Plan de marketing para impulsar ventas de suplementos deportivos en los gimnasios de la ciudad de Guayaquil
    (Instituto Superior Tecnológico LEMAS, 2022-04-26) Víctor Andrés Suárez Tutivén
    This research work seeks to carry out a marketing plan to inform and raise awareness about the use of sports supplementation at different levels, such as beginners with the use of protein powder, which can supplement their diet because at those times it is not possible to has the knowledge about the diet necessary to gain muscle mass. The use of creatine in users who have already been training for approximately six months because at that time stagnation in strength occurs and this supplement can help them not to get frustrated and continue progressing. In high-level athletes with the use of supplements, which are natural products that provide an effect similar to steroids, but without causing the unpleasant side effects, this is the reason why it has been decided that it is a more viable and profitable option for a bodybuilding career, because its use can be more prolonged and sustainable over time.
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    Plan de negocio para el emprendimiento de una empresa de servicios de salud y belleza de manos y pies “LOVELY NAILS” en Guayaquil 2023
    (Instituto Superior Tecnológico LEMAS, 2023-10-30) Marjorie Anabel Salazar Paris Moreno
    The following is a feasibility study for the creation of an enterprise, which will offer hand and foot beauty services for the city of Guayaquil. It is described that there is a great demand for beauty services in the context of the city of Guayaquil and that easily each sector has at least two stores that offer beauty services, but often these do not meet the needs of women specifically. Therefore, an effective business plan for the success of the project will be shown, along with internal and external variables that influence it, controlled with a risk analysis. Marketing strategies will be presented that will help to position the brand in the medium term in a safe way, to keep in the consumer's mind the use of the product, concluding with a financial study.
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    Plan de negocio para empresa dedicada a la producción de manjar de arroz
    (Instituto Superior Tecnológico LEMAS, 2022-10-05) Shidney Nohelia Villegas Enríquez
    The following curricular integration work corresponds to the Financial Administration career in order to carry out a business plan that includes financial analysis points together with proposals and entrepreneurship development topics, related to the topics reviewed in the academic periods. RicoRice is a micro-enterprise that is responsible for the preparation of a healthy dessert with a homey flavor, a delicacy of rice made with panela, rice and milk. The venture is for a segment of clients or organizations that prefer a healthy dessert for events with home delivery and online service through a website as the main form of communication. To start this undertaking, an investment of $2747.14 is necessary, which will be financed through debt and own savings account. The project as such has a TMAR of 39.91%, NPV of $4,315.32 and an IRR of 147.09%.
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    Plan de negocio para la comercialización de frutas y elaboración de bebidas
    (Instituto Superior Tecnológico Lemas, 2022-05-28) PAUCAR MIRANDA DELFINA INÉS
    In the development of this business plan, it was proposed to determine the creation of a fruit marketing company in the Villa España 1 Urbanization, having as a differentiating source the advice to customers of the nutritional values of the products offered by the marketer, it was chosen as methodology using secondary and primary sources conducting an investigation in the sector by the area where the marketer would be located, which had first of all the observation of the competition located by the sector, where it was possible to determine that the businesses have the focus only on the sale and not in consulting, a survey was conducted aimed at potential customers to determine their consumption habits. Subsequently, the analysis of the prices of the products in the market was carried out to determine the necessary budget for the start-up, also taking into account the necessary elements for it, later the projection of the income and costs of the marketer was carried out. where the values of the taxes that would generate the cash flows were also included, in addition the evaluation indicators were applied to determine the viability of the implementation of this company.
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    Plan de Negocio para un emprendimeinto de venta y comercialización de pan de banana vegano “PANANA” como postre biosaludable en Guayaquil 2023
    (Instituto Superior Tecnológico LEMAS, 2023-10-31) Mariana Christina Balseca Vera
    The purpose of this degree work is to create a business plan for the creation of a business for the sale and marketing of vegan banana bread “PANANA” as a biohealthy dessert in Guayaquil 2023, which stands out for its product variety and innovation, offering banana breads with innovative varieties on the market such as double chocolate vegan banana bread, double chocolate panana or vegan carrot banana bread, carrot panana, without forgetting the traditional panana, each of them Made with good quality ingredients, committed to healthy baking. PANANA addresses the growing demand for vegan and healthy products, providing customers with a sweet and healthy alternative with a sales strategy that includes everything from the option of personalized online ordering to purchasing at different points of sale in shopping centers, kiosks, vegan stores, among others, this, together with the strategic plan that has been made, characterized by its strategic and financial approach, providing both the investment, the loan, the amortization, the break-even point and more that the entrepreneurship occupies, which It will make stand the project out in the industry.
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    Plan de Negocio para una empresa bajo el esquema food truck
    (Instituto Superior Tecnológico Lemas, 2022-05-28) HERNÁNDEZ HUNT JAMPIER BENJAMÍN
    The present investigation has the purpose of designing a Business Plan for the creation of a fast food company under the Food Truck modality, which will bear the name of "Los Choripanas", which is planned to carry out its commercial activities in the Guayaquil, Daule and Samborondón. The analysis of the environment, behavior of the market in which it develops, market trends, competitions and potential clients is carried out. The financial analysis of the project was carried out, for which the projection of income and expenses, the projected cash flow and the Projected Cash Balance were estimated. Los Choripanas reach their breakeven point with a sales volume of $48,655.12, Finally, the feasibility analysis of the project was carried out through; the internal rate of return (IRR) gave 26%, which is