Browsing by Author "Nicole Alejandra Jurado Díaz"
  • Item
    Estrategia de Branding para la comercialización de postres biosaludables en la microempresa “NATURAL SWEETS”, Guayaquil 2023
    (Instituto Superior Tecnológico LEMAS, 2023-10-31) Nicole Alejandra Jurado Díaz
    This curricular integration work corresponding to the Marketing career for the development of the branding strategy involves building blocks of the brand, the creation of the brand, Marketing plan, FODA analysis and an economic analysis. Natural Sweets is a microenterprise in charge of making bio-healthy desserts that are suitable for diabetics. This microenterprise is for a niche market of clients or organizations that enjoy bio-healthy dessert options with a home delivery service and direct sales to the consumer, through the microenterprise’s social networks as the main means of communication, to start this requires an investment of $ 666.40, financed by a loan and own savings account. The project itself has an IRR of 123.79%