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Instituto Superior Tecnológico Lemas
Consagrarnos como una institución de educación superior inclusiva, innovadora, pertinente y sostenible, que desarrolla funciones sustantivas, con el afán de aumentar el capital social, cultural y de emprendimiento para enfatizar el tejido social con el mundo productivo .

Envíos recientes

Plan de negocio para el emprendimiento de una empresa de servicios de salud y belleza de manos y pies “LOVELY NAILS” en Guayaquil 2023
(Instituto Superior Tecnológico LEMAS, 2023-10-30) Marjorie Anabel Salazar Paris Moreno
The following is a feasibility study for the creation of an enterprise, which will offer hand and foot beauty services for the city of Guayaquil. It is described that there is a great demand for beauty services in the context of the city of Guayaquil and that easily each sector has at least two stores that offer beauty services, but often these do not meet the needs of women specifically. Therefore, an effective business plan for the success of the project will be shown, along with internal and external variables that influence it, controlled with a risk analysis. Marketing strategies will be presented that will help to position the brand in the medium term in a safe way, to keep in the consumer's mind the use of the product, concluding with a financial study.
Plan financiero para la empresa de servicios “ESTUDIO DE GRABACIÓN LOTUS LABEL” de la ciudad de Guayaquil 2023
(Instituto Superior Tecnológico LEMAS, 2023-10-30) Sergio Arturo Ortega Vásquez
This curricular integration work has the purpose of making a financial plan that looks for the development of the recording studio "LOTUS Label", a company that provides services related to sound production. Focused on clients who are involved in the musical and audiovisual world. It involves the necessary financial analysis such as the development of a budget, projection of flows and interpretation of financial ratios, to ensure the efficiency and decision making of the recording studio company "LOTUS Label".
Plan de Negocio para un emprendimeinto de venta y comercialización de pan de banana vegano “PANANA” como postre biosaludable en Guayaquil 2023
(Instituto Superior Tecnológico LEMAS, 2023-10-31) Mariana Christina Balseca Vera
The purpose of this degree work is to create a business plan for the creation of a business for the sale and marketing of vegan banana bread “PANANA” as a biohealthy dessert in Guayaquil 2023, which stands out for its product variety and innovation, offering banana breads with innovative varieties on the market such as double chocolate vegan banana bread, double chocolate panana or vegan carrot banana bread, carrot panana, without forgetting the traditional panana, each of them Made with good quality ingredients, committed to healthy baking. PANANA addresses the growing demand for vegan and healthy products, providing customers with a sweet and healthy alternative with a sales strategy that includes everything from the option of personalized online ordering to purchasing at different points of sale in shopping centers, kiosks, vegan stores, among others, this, together with the strategic plan that has been made, characterized by its strategic and financial approach, providing both the investment, the loan, the amortization, the break-even point and more that the entrepreneurship occupies, which It will make stand the project out in the industry.
Estrategia de Branding para la comercialización de postres biosaludables en la microempresa “NATURAL SWEETS”, Guayaquil 2023
(Instituto Superior Tecnológico LEMAS, 2023-10-31) Nicole Alejandra Jurado Díaz
This curricular integration work corresponding to the Marketing career for the development of the branding strategy involves building blocks of the brand, the creation of the brand, Marketing plan, FODA analysis and an economic analysis. Natural Sweets is a microenterprise in charge of making bio-healthy desserts that are suitable for diabetics. This microenterprise is for a niche market of clients or organizations that enjoy bio-healthy dessert options with a home delivery service and direct sales to the consumer, through the microenterprise’s social networks as the main means of communication, to start this requires an investment of $ 666.40, financed by a loan and own savings account. The project itself has an IRR of 123.79%
Desarrollo de la app NANYPETS dedicada al cuidado de mascotas en el sector norte de Guayaquil
(Instituto Superior Tecnológico LEMAS, 2022-10-14) Michael Joel Zambrano Goya
The present work develops and designs a mobile application destined to the organization of pet care, having as key points the health of these. Considering that today pets are one more member of our families, we observe deficits in terms of pet care, which is why information was obtained from public opinion, through surveys of users in the northern sector of the city of Guayaquil, in which it is sought to know the needs that arise daily in the care of their pets; As a result of our market research, which was carried out with the help of the Google forms tool, it shows us that our target audience is young people who are between the ages of 19 and 25, within the result of The survey reflects that the most common problem among owners is that people do not take effective care of their pets, they only memorize their activities. The company will generate profits from the sale of the packages offered for this mobile application, as well as from the sale of advertising space within it. The project will have an initial investment of US$3,500, of which US$1,000 will be used for the development of the application, US$1,500 for the marketing strategy and US$1,000 for working capital. The initial investment will be acquired through an investor, with an Estimated term of 3 years for the recovery of your investment.