Browsing by Author "HERNÁNDEZ HUNT JAMPIER BENJAMÍN"
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    Plan de Negocio para una empresa bajo el esquema food truck
    (Instituto Superior Tecnológico Lemas, 2022-05-28) HERNÁNDEZ HUNT JAMPIER BENJAMÍN
    The present investigation has the purpose of designing a Business Plan for the creation of a fast food company under the Food Truck modality, which will bear the name of "Los Choripanas", which is planned to carry out its commercial activities in the Guayaquil, Daule and Samborondón. The analysis of the environment, behavior of the market in which it develops, market trends, competitions and potential clients is carried out. The financial analysis of the project was carried out, for which the projection of income and expenses, the projected cash flow and the Projected Cash Balance were estimated. Los Choripanas reach their breakeven point with a sales volume of $48,655.12, Finally, the feasibility analysis of the project was carried out through; the internal rate of return (IRR) gave 26%, which is