Plan de negocio para la comercialización de frutas y elaboración de bebidas

Abstract

In the development of this business plan, it was proposed to determine the creation of a fruit marketing company in the Villa España 1 Urbanization, having as a differentiating source the advice to customers of the nutritional values of the products offered by the marketer, it was chosen as methodology using secondary and primary sources conducting an investigation in the sector by the area where the marketer would be located, which had first of all the observation of the competition located by the sector, where it was possible to determine that the businesses have the focus only on the sale and not in consulting, a survey was conducted aimed at potential customers to determine their consumption habits. Subsequently, the analysis of the prices of the products in the market was carried out to determine the necessary budget for the start-up, also taking into account the necessary elements for it, later the projection of the income and costs of the marketer was carried out. where the values of the taxes that would generate the cash flows were also included, in addition the evaluation indicators were applied to determine the viability of the implementation of this company.