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Desarrollo de la app NANYPETS dedicada al cuidado de mascotas en el sector norte de Guayaquil

(Instituto Superior Tecnológico LEMAS, 2022-10-14) Michael Joel Zambrano Goya

The present work develops and designs a mobile application destined to the organization of pet care, having as key points the health of these. Considering that today pets are one more member of our families, we observe deficits in terms of pet care, which is why information was obtained from public opinion, through surveys of users in the northern sector of the city of Guayaquil, in which it is sought to know the needs that arise daily in the care of their pets; As a result of our market research, which was carried out with the help of the Google forms tool, it shows us that our target audience is young people who are between the ages of 19 and 25, within the result of The survey reflects that the most common problem among owners is that people do not take effective care of their pets, they only memorize their activities. The company will generate profits from the sale of the packages offered for this mobile application, as well as from the sale of advertising space within it. The project will have an initial investment of US$3,500, of which US$1,000 will be used for the development of the application, US$1,500 for the marketing strategy and US$1,000 for working capital. The initial investment will be acquired through an investor, with an Estimated term of 3 years for the recovery of your investment.