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ItemDesarrollo de la app NANYPETS dedicada al cuidado de mascotas en el sector norte de Guayaquil(Instituto Superior Tecnológico LEMAS, 2022-10-14)The present work develops and designs a mobile application destined to the organization of pet care, having as key points the health of these. Considering that today pets are one more member of our families, we observe deficits in terms of pet care, which is why information was obtained from public opinion, through surveys of users in the northern sector of the city of Guayaquil, in which it is sought to know the needs that arise daily in the care of their pets; As a result of our market research, which was carried out with the help of the Google forms tool, it shows us that our target audience is young people who are between the ages of 19 and 25, within the result of The survey reflects that the most common problem among owners is that people do not take effective care of their pets, they only memorize their activities. The company will generate profits from the sale of the packages offered for this mobile application, as well as from the sale of advertising space within it. The project will have an initial investment of US$3,500, of which US$1,000 will be used for the development of the application, US$1,500 for the marketing strategy and US$1,000 for working capital. The initial investment will be acquired through an investor, with an Estimated term of 3 years for the recovery of your investment.
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ItemAplicativo móvil para la venta de accesorios de celulares en el centro de Guayaquil(Instituto Superior Tecnológico LEMAS, 2022-10-19)The use of the mobile device has increased exponentially in recent years, the use of the internet and the use of applications have also been growing, whether for business or personal use. Based on e-commerce such as Amazon or Mercado Libre, we developed "Cellec" a business model that works in such a way that the user enters, searches for the object he wants and orders it in an easy, simple and safe way. The mobile application was programmed with Java in Android Studio applying the knowledge learned by applying agile tools such as Design Thinking and Lean Startup methodologies to validate the business model and Scrum for development. As a result of the investigation, it was found that the market segment is aimed at people between 20 - 40 years old who live in the city of Guayaquil, work either under a dependency relationship or independent who do not have time to go buy an accessory for their mobile devices, with a high socioeconomic level and income greater than $1000 and who use a mobile device. A work plan was carried out through which an iterative process will be followed and the minimum viable product will be achieved within the established target date. The project will have an initial investment of $5,000.00 through the contribution of the partners, the recovery of this investment is estimated within 3 years, it is being budgeted to increase sales from the second month by 18% and for the third month in 22%, the Administrative, Operative, Sales and Advertising expenses, will remain fixed in this first quarter. A projection is made in sales for the first month at $4,725; for the second month $5,575.50; and for the third month $6,802.11 A gross margin on sales of 25% is projected, (sales - cost of sales) For example, the cost of a green card is $5 and it is sold at $6.25 (considering a profit margin of $1.25) corresponds to 25%. Accessories are very important to put on cell phones since we can protect, decorate and personalize them, with quality accessories.
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ItemAplicativo Móvil “PLUGFIX”, para servicio técnivo, compra y venta de partes de computadoras en la ciudad de Guayaquil(Instituto Superior Tecnológico LEMAS, 2022-11-12)Technology advances at an exponential scale, creating the need for consumers to have a computer to stay competitive in the modern market; These devices tend to fail due to time or human error. Taking as examples applications such as: Uber and services Now, the mobile application "PlugFix" was created dedicated to the contact of technology technicians and the purchase of computer parts. The goal of creating a unified and convenient experience of the desktop, macbook and laptop repair process. Using the Design Thinking methodology for the creative process, I was able to identify client needs and test for the construction of a mobile application. Also use the Scrum framework for the development and implementation of the application, the same one that was programmed using the Java programming language, with the Android Studio development environment. A plan with all the functionalities of which the team followed and reached the minimum viable product within the established dates was marked. The market analysis resulted in a segment of people over 20 years of age, workers in the private sector with medium-low income, of the C+ type segment, with computers that do not work, due to technical failures, null or expired warranty, and who live in the northern sector of Guayaquil. To start PlugFix, an initial investment of $12,500 dollars is needed, which will be covered with the contribution of investors. 171 transactions per month were estimated to reach the break-even point with an average income per transaction of $13.76, generating total income of $2,353 per month, considering the market segment, the clients and the products that we make available in the App.
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ItemAplicativo Móvil “Easy Events” para la contratación de servicio de eventos sociales en el norte de Guayaquil(Instituto Superior Tecnológico LEMAS, 2022-11-12)The main objective of this research was the creation and implementation of a company whose main product is a mobile application that will bring together the best service providers for the development of a social event Guayaquil City. For the development of this project, agile methodologies were used for the validation of the business method and the Scrum framework was used to develop and implement the mobile application. Through market research, it was possible to identify that the most requested professional services are Chef Cocinero with 86.4% and DJ with 78.8%, it was also identified that the city with the highest demand for this type of service is Guayaquil - north sector with a 42.7% of the total sample. Easy Events will serve the high, medium high and medium socioeconomic strata, for the FrontEnd of the application the native Android Studio IDE was used and for the BackEnd Firebase from Google was used. The income for the company was determined by the collection of a value corresponding to 20% for each service sale made, the project will have an initial investment of USD $5,000 financed through a 3-years term microcredit with effective rate of 16.42%. For the cash flow, was considered based on the number of registered bidders and the capacity of attention that can be provided in a weekend, with the calculation of the values at the end of 2023, a profit of USD $3,275 will be otained