Aplicativo Móvil “PLUGFIX”, para servicio técnivo, compra y venta de partes de computadoras en la ciudad de Guayaquil

Abstract

Technology advances at an exponential scale, creating the need for consumers to have a computer to stay competitive in the modern market; These devices tend to fail due to time or human error.

Taking as examples applications such as: Uber and services Now, the mobile application "PlugFix" was created dedicated to the contact of technology technicians and the purchase of computer parts. The goal of creating a unified and convenient experience of the desktop, macbook and laptop repair process.

Using the Design Thinking methodology for the creative process, I was able to identify client needs and test for the construction of a mobile application. Also use the Scrum framework for the development and implementation of the application, the same one that was programmed using the Java programming language, with the Android Studio development environment. A plan with all the functionalities of which the team followed and reached the minimum viable product within the established dates was marked.

The market analysis resulted in a segment of people over 20 years of age, workers in the private sector with medium-low income, of the C+ type segment, with computers that do not work, due to technical failures, null or expired warranty, and who live in the northern sector of Guayaquil.

To start PlugFix, an initial investment of $12,500 dollars is needed, which will be covered with the contribution of investors.

171 transactions per month were estimated to reach the break-even point with an average income per transaction of $13.76, generating total income of $2,353 per month, considering the market segment, the clients and the products that we make available in the App.