Plan de marketing para impulsar ventas de suplementos deportivos en los gimnasios de la ciudad de Guayaquil

Abstract

This research work seeks to carry out a marketing plan to inform and raise awareness about the use of sports supplementation at different levels, such as beginners with the use of protein powder, which can supplement their diet because at those times it is not possible to has the knowledge about the diet necessary to gain muscle mass. The use of creatine in users who have already been training for approximately six months because at that time stagnation in strength occurs and this supplement can help them not to get frustrated and continue progressing. In high-level athletes with the use of supplements, which are natural products that provide an effect similar to steroids, but without causing the unpleasant side effects, this is the reason why it has been decided that it is a more viable and profitable option for a bodybuilding career, because its use can be more prolonged and sustainable over time.