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ItemEstrategia de Branding para la comercialización de postres biosaludables en la microempresa “NATURAL SWEETS”, Guayaquil 2023(Instituto Superior Tecnológico LEMAS, 2023-10-31)This curricular integration work corresponding to the Marketing career for the development of the branding strategy involves building blocks of the brand, the creation of the brand, Marketing plan, FODA analysis and an economic analysis. Natural Sweets is a microenterprise in charge of making bio-healthy desserts that are suitable for diabetics. This microenterprise is for a niche market of clients or organizations that enjoy bio-healthy dessert options with a home delivery service and direct sales to the consumer, through the microenterprise’s social networks as the main means of communication, to start this requires an investment of $ 666.40, financed by a loan and own savings account. The project itself has an IRR of 123.79%
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ItemDiseño de un plan estratégico para aumentar las ventas en el Centro de Servicio Técnico JC ubicado en el norte de la ciudad de Guayaquil(Instituto Superior Tecnológico LEMAS, 2023-06-26)The present work will show a strategic plan to increase sales in the venture "Jc Technical Service Center", where we will use social networks to attract customers and retain current ones. The most used strategies to attract customers will be: promotions, raffles through social networks, discounts for referrals, among others. The loyalty strategies for our occasional customers to become regular customers will be: Active community through Instagram, Facebook, Telegram and WhatsApp, Birthday greeting email - Special prices for monthly or quarterly maintenance. With these strategies we plan to improve the monthly sales results of the Technical Service Center. We want to be recognized for the quality of our work and excellent customer service, for this we will need to organize and schedule visits, showing our administrative capacity. The main strategies proposed for the company in this chapter have to do with new ideas for Internet promotions, such as raffles via social networks, discount promotions for cash payments, an increase in combo products, renewed clothing for staff, and a marketing strategy. positioning through the company logo
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ItemApp tusiticas en la ciudad de Guayaquil(Instituto Superior Tecnológico LEMAS, 2022-04-25)Ecuador has long stood behind digital advances. Until a few years ago, smartphones were not in abundance and most of the time websites were created by a few. However, the high growth of tourist services and products in the country and the world, in addition to the constant demands of visitors and consumers, have demanded transformations and necessary innovations based on technological development. For this reason, information and communications technologies establish the fundamental pillar to promote important advances in the new conception of tourism, and are the means and methods to achieve customer satisfaction and loyalty. In the present research work, an analysis of the technological development of an exclusive APP for Ecuador that promotes national tourism in it through a technological system containing the main places that provide some type of services of the tourism sector in the city is carried out. of Guayaquil, considering a boost in the positive repercussions at the country level.
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ItemDiseño de un Plan de Marketing para la comercialización de la pulpa de ARAZÁ, dentro del mercado potencial de venta de Yogurt en la ciudad de Guayaquil.(Instituto Superior Tecnológico LEMAS, 2022-04-25)The present research project aims to study the elaboration and commercialization of Arazá fruit yogurt, its benefits and the great potential of the fruit that is not so well known and that is part of the Ecuadorian market. The project has been strongly based on the attributes of the fruit as well as on the perception and concern of people to eat naturally and healthily, this benefits help because to achieve the object that is required, which is to determine if the arazá is potential a product whose nutritional and commercial attributes can be exploited in the presentation of yogurt. A field survey has been carried out, to know the perception of the people towards the ARAZÁ fruit and the presentation in yogurt, so that this product can be commercialized in the different points of sale in the city of Guayaquil. As a result of the survey, it is proposed to design a marketing plan to develop and market to position the yogurt of arazá to be consumed especially for people who seek to eat healthily. Plan that seeks to include both farmers and entrepreneurs of yogurt shops in the exploitation and consumption of arazá.
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ItemImplementación de un Plan de Publicidad y Promoción para incrementar las Ventas en una Farmacia Independiente en Guayaquil(Instituto Superior Tecnológico LEMAS, 2022-04-25)Within this document we present a promotional plan, creation of a web page, social networks and advertising to increase sales in an independent pharmacy, considered as a necessity the recognition of the establishment in the sector and therefore the economy of customers. This campaign will be oriented to the northern sector of Guayaquil, specifically to the residential areas of Villa España II. Our target market are generally heads of household, they are characterized by the health care of their families and their welfare, they also seek to make purchases in establishments where discounts are made. For this, through surveys we will monitor the presence of the competition in the sector, customer service, consumer behavior against the stimuli of discounts. As a result of this study, we found that independent pharmacies have as a differentiating feature a better customer service compared to their direct competitors such as "pharmaceutical chains" and a primary advantage in that their prices are maintained because there are no restrictions in the process of buying medicine in different importers and distributors.