Posicionamiento de la marca AMA SPA dedicada al cuidado personal en el sector de Samborondón

Abstract

The pandemic caused by covid-19 brought with it a profound transformation in the way traditional businesses were managed. Worldwide, millions of businesses that were classified as low priority were closed, to make way for all sectors related to health and cleaning, which became urgent and necessary. At the end of 2021, these two elements: health and cleanliness remain at the top of the prioritized elements for businesses and have become the most highly valued sectors in the market.

Likewise, another of the changes that was evidenced was the strengthening of delivery or home service, a marketing channel that was a solution in the shadow of confinement. With these changes, important opportunities have also been seen for the growth of businesses in the treatment and care of Spa-type skin, which have promoted home service while maintaining biosafety protocols and that can be received in the comfort of your home.

This research demonstrates the opportunity to develop this business idea, which will be based on surveys of an audience of a C+ segment from various areas of Samborondón, who already use these services and people who have not yet experienced it. It is intended to evaluate the factors that encourage the client to require this style of service (saving time, energy and comfort) in their homes. Most of these treatments are for body, facial and relaxing care, the same ones that can be applied in the comfort of home without major limitations.