Plan de Negocio para un emprendimeinto de venta y comercialización de pan de banana vegano “PANANA” como postre biosaludable en Guayaquil 2023

Abstract

The purpose of this degree work is to create a business plan for the creation of a business for the sale and marketing of vegan banana bread “PANANA” as a biohealthy dessert in Guayaquil 2023, which stands out for its product variety and innovation, offering banana breads with innovative varieties on the market such as double chocolate vegan banana bread, double chocolate panana or vegan carrot banana bread, carrot panana, without forgetting the traditional panana, each of them Made with good quality ingredients, committed to healthy baking. PANANA addresses the growing demand for vegan and healthy products, providing customers with a sweet and healthy alternative with a sales strategy that includes everything from the option of personalized online ordering to purchasing at different points of sale in shopping centers, kiosks, vegan stores, among others, this, together with the strategic plan that has been made, characterized by its strategic and financial approach, providing both the investment, the loan, the amortization, the break-even point and more that the entrepreneurship occupies, which It will make stand the project out in the industry.