Aplicativo móvil para la venta de accesorios de celulares en el centro de Guayaquil

Abstract

The use of the mobile device has increased exponentially in recent years, the use of the internet and the use of applications have also been growing, whether for business or personal use. Based on e-commerce such as Amazon or Mercado Libre, we developed "Cellec" a business model that works in such a way that the user enters, searches for the object he wants and orders it in an easy, simple and safe way. The mobile application was programmed with Java in Android Studio applying the knowledge learned by applying agile tools such as Design Thinking and Lean Startup methodologies to validate the business model and Scrum for development. As a result of the investigation, it was found that the market segment is aimed at people between 20 - 40 years old who live in the city of Guayaquil, work either under a dependency relationship or independent who do not have time to go buy an accessory for their mobile devices, with a high socioeconomic level and income greater than $1000 and who use a mobile device. A work plan was carried out through which an iterative process will be followed and the minimum viable product will be achieved within the established target date. The project will have an initial investment of $5,000.00 through the contribution of the partners, the recovery of this investment is estimated within 3 years, it is being budgeted to increase sales from the second month by 18% and for the third month in 22%, the Administrative, Operative, Sales and Advertising expenses, will remain fixed in this first quarter. A projection is made in sales for the first month at $4,725; for the second month $5,575.50; and for the third month $6,802.11 A gross margin on sales of 25% is projected, (sales - cost of sales) For example, the cost of a green card is $5 and it is sold at $6.25 (considering a profit margin of $1.25) corresponds to 25%. Accessories are very important to put on cell phones since we can protect, decorate and personalize them, with quality accessories.