Diseño de un plan estratégico para aumentar las ventas en el Centro de Servicio Técnico JC ubicado en el norte de la ciudad de Guayaquil

Abstract

The present work will show a strategic plan to increase sales in the venture "Jc Technical Service Center", where we will use social networks to attract customers and retain current ones. The most used strategies to attract customers will be: promotions, raffles through social networks, discounts for referrals, among others. The loyalty strategies for our occasional customers to become regular customers will be: Active community through Instagram, Facebook, Telegram and WhatsApp, Birthday greeting email - Special prices for monthly or quarterly maintenance. With these strategies we plan to improve the monthly sales results of the Technical Service Center. We want to be recognized for the quality of our work and excellent customer service, for this we will need to organize and schedule visits, showing our administrative capacity. The main strategies proposed for the company in this chapter have to do with new ideas for Internet promotions, such as raffles via social networks, discount promotions for cash payments, an increase in combo products, renewed clothing for staff, and a marketing strategy. positioning through the company logo