Trabajos de Titulación

Permanent URI for this collection

https://dspace.teclemas.edu.ec/handle/123456789/16

Browse

Browsing Trabajos de Titulación by Issue Date

Jump to a point in the index:
  • Item
    Diseño de un Plan de Marketing para la comercialización de la pulpa de ARAZÁ, dentro del mercado potencial de venta de Yogurt en la ciudad de Guayaquil.
    (Instituto Superior Tecnológico LEMAS, 2022-04-25) Carlos Julio Robles Rizzo
    The present research project aims to study the elaboration and commercialization of Arazá fruit yogurt, its benefits and the great potential of the fruit that is not so well known and that is part of the Ecuadorian market. The project has been strongly based on the attributes of the fruit as well as on the perception and concern of people to eat naturally and healthily, this benefits help because to achieve the object that is required, which is to determine if the arazá is potential a product whose nutritional and commercial attributes can be exploited in the presentation of yogurt. A field survey has been carried out, to know the perception of the people towards the ARAZÁ fruit and the presentation in yogurt, so that this product can be commercialized in the different points of sale in the city of Guayaquil. As a result of the survey, it is proposed to design a marketing plan to develop and market to position the yogurt of arazá to be consumed especially for people who seek to eat healthily. Plan that seeks to include both farmers and entrepreneurs of yogurt shops in the exploitation and consumption of arazá.
  • Item
    Estudio de Factibilidad para la elaboración de un shampoo natural contra la caida del cabello en la ciudad de Guayaquil
    (Instituto Superior Tecnológico LEMAS, 2022-04-25) Cira Benedicta Castro Yulan
    The Beauty Hair Company, dedicated to the personal hygiene, wants to implement a new line of hair care on the market, for which it has created Biopita Shampoo. This product has properties that strengthen the hair strand and controls hair loss caused by the aftermath of covid-19, since it is made from pitahaya and biotin. The objective of this work is to develop a feasibility study that allows to the development of a natural shampoo that helps control hair loss, having the City of Guayaquil as a market niche. First, the appropriate theoretical bases for the elaboration of a feasibility study were known, then a sectoral analysis of the market was carried out to know the environment, the competitors and barriers that may exist for the creation of the company, a market study to know the acceptance of the product within the market and finally a business model was proposed for the creation of the company itself that contains administrative, operational, commercial, marketing and financial issues.
  • Item
    Plan de comercialización de kit de Insumos para agricultores Arroceros del Guayas
    (Instituto Superior Tecnológico LEMAS, 2022-04-25) José Daniel Dufflar Rumbea
    In this writing we will analyze the effect that the (COVID-19) pandemic has caused in the agricultural sector and the most important thing about this is to obtain business opportunities. For this reason, we have promoted the creation of an agricultural input KIT that will help reduce costs and minimize losses. Said losses amount to $425 million dollars, being the lack of water and not having the adequate inputs or in time for the harvest, the most important. This product has a very important weight, which makes it one of the first sources of work in the agricultural sector and, due to lack of inputs or financing, they cannot start or finish their harvests, for which an agreement has been signed with the government and the prefecture of Guayas, which will guarantee the credit and the delivery of the KIT to each farmer.
  • Item
    Posicionamiento de la marca AMA SPA dedicada al cuidado personal en el sector de Samborondón
    (Instituto Superior Tecnológico LEMAS, 2022-04-25) Vicente Roberto Avilés Cárdenas
    The pandemic caused by covid-19 brought with it a profound transformation in the way traditional businesses were managed. Worldwide, millions of businesses that were classified as low priority were closed, to make way for all sectors related to health and cleaning, which became urgent and necessary. At the end of 2021, these two elements: health and cleanliness remain at the top of the prioritized elements for businesses and have become the most highly valued sectors in the market. Likewise, another of the changes that was evidenced was the strengthening of delivery or home service, a marketing channel that was a solution in the shadow of confinement. With these changes, important opportunities have also been seen for the growth of businesses in the treatment and care of Spa-type skin, which have promoted home service while maintaining biosafety protocols and that can be received in the comfort of your home. This research demonstrates the opportunity to develop this business idea, which will be based on surveys of an audience of a C+ segment from various areas of Samborondón, who already use these services and people who have not yet experienced it. It is intended to evaluate the factors that encourage the client to require this style of service (saving time, energy and comfort) in their homes. Most of these treatments are for body, facial and relaxing care, the same ones that can be applied in the comfort of home without major limitations.
  • Item
    Implementación de un Plan de Publicidad y Promoción para incrementar las Ventas en una Farmacia Independiente en Guayaquil
    (Instituto Superior Tecnológico LEMAS, 2022-04-25) Katherine Nicole Zambrano Goya
    Within this document we present a promotional plan, creation of a web page, social networks and advertising to increase sales in an independent pharmacy, considered as a necessity the recognition of the establishment in the sector and therefore the economy of customers. This campaign will be oriented to the northern sector of Guayaquil, specifically to the residential areas of Villa España II. Our target market are generally heads of household, they are characterized by the health care of their families and their welfare, they also seek to make purchases in establishments where discounts are made. For this, through surveys we will monitor the presence of the competition in the sector, customer service, consumer behavior against the stimuli of discounts. As a result of this study, we found that independent pharmacies have as a differentiating feature a better customer service compared to their direct competitors such as "pharmaceutical chains" and a primary advantage in that their prices are maintained because there are no restrictions in the process of buying medicine in different importers and distributors.
  • Item
    App tusiticas en la ciudad de Guayaquil
    (Instituto Superior Tecnológico LEMAS, 2022-04-25) José Luis Gómez Andaluz
    Ecuador has long stood behind digital advances. Until a few years ago, smartphones were not in abundance and most of the time websites were created by a few. However, the high growth of tourist services and products in the country and the world, in addition to the constant demands of visitors and consumers, have demanded transformations and necessary innovations based on technological development. For this reason, information and communications technologies establish the fundamental pillar to promote important advances in the new conception of tourism, and are the means and methods to achieve customer satisfaction and loyalty. In the present research work, an analysis of the technological development of an exclusive APP for Ecuador that promotes national tourism in it through a technological system containing the main places that provide some type of services of the tourism sector in the city is carried out. of Guayaquil, considering a boost in the positive repercussions at the country level.
  • Item
    Plan de marketing para impulsar ventas de suplementos deportivos en los gimnasios de la ciudad de Guayaquil
    (Instituto Superior Tecnológico LEMAS, 2022-04-26) Víctor Andrés Suárez Tutivén
    This research work seeks to carry out a marketing plan to inform and raise awareness about the use of sports supplementation at different levels, such as beginners with the use of protein powder, which can supplement their diet because at those times it is not possible to has the knowledge about the diet necessary to gain muscle mass. The use of creatine in users who have already been training for approximately six months because at that time stagnation in strength occurs and this supplement can help them not to get frustrated and continue progressing. In high-level athletes with the use of supplements, which are natural products that provide an effect similar to steroids, but without causing the unpleasant side effects, this is the reason why it has been decided that it is a more viable and profitable option for a bodybuilding career, because its use can be more prolonged and sustainable over time.
  • Item
    Diseño de un plan estratégico para aumentar las ventas en el Centro de Servicio Técnico JC ubicado en el norte de la ciudad de Guayaquil
    (Instituto Superior Tecnológico LEMAS, 2023-06-26) Bianka Jonelle Crespo Delgado
    The present work will show a strategic plan to increase sales in the venture "Jc Technical Service Center", where we will use social networks to attract customers and retain current ones. The most used strategies to attract customers will be: promotions, raffles through social networks, discounts for referrals, among others. The loyalty strategies for our occasional customers to become regular customers will be: Active community through Instagram, Facebook, Telegram and WhatsApp, Birthday greeting email - Special prices for monthly or quarterly maintenance. With these strategies we plan to improve the monthly sales results of the Technical Service Center. We want to be recognized for the quality of our work and excellent customer service, for this we will need to organize and schedule visits, showing our administrative capacity. The main strategies proposed for the company in this chapter have to do with new ideas for Internet promotions, such as raffles via social networks, discount promotions for cash payments, an increase in combo products, renewed clothing for staff, and a marketing strategy. positioning through the company logo
  • Item
    Estrategia de Branding para la comercialización de postres biosaludables en la microempresa “NATURAL SWEETS”, Guayaquil 2023
    (Instituto Superior Tecnológico LEMAS, 2023-10-31) Nicole Alejandra Jurado Díaz
    This curricular integration work corresponding to the Marketing career for the development of the branding strategy involves building blocks of the brand, the creation of the brand, Marketing plan, FODA analysis and an economic analysis. Natural Sweets is a microenterprise in charge of making bio-healthy desserts that are suitable for diabetics. This microenterprise is for a niche market of clients or organizations that enjoy bio-healthy dessert options with a home delivery service and direct sales to the consumer, through the microenterprise’s social networks as the main means of communication, to start this requires an investment of $ 666.40, financed by a loan and own savings account. The project itself has an IRR of 123.79%