Trabajos de Titulación

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    Plan de negocio para la comercialización de frutas y elaboración de bebidas
    (Instituto Superior Tecnológico Lemas, 2022-05-28) PAUCAR MIRANDA DELFINA INÉS
    In the development of this business plan, it was proposed to determine the creation of a fruit marketing company in the Villa España 1 Urbanization, having as a differentiating source the advice to customers of the nutritional values of the products offered by the marketer, it was chosen as methodology using secondary and primary sources conducting an investigation in the sector by the area where the marketer would be located, which had first of all the observation of the competition located by the sector, where it was possible to determine that the businesses have the focus only on the sale and not in consulting, a survey was conducted aimed at potential customers to determine their consumption habits. Subsequently, the analysis of the prices of the products in the market was carried out to determine the necessary budget for the start-up, also taking into account the necessary elements for it, later the projection of the income and costs of the marketer was carried out. where the values of the taxes that would generate the cash flows were also included, in addition the evaluation indicators were applied to determine the viability of the implementation of this company.
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    Emprendimiento “Empresa de repostería Cup and Cakes”
    (Instituto Superior Tecnológico Lemas, 2022-05-28) JURADO SOLÍS ALEX FERNANDO
    This research work empowers an environment where the entrepreneurship of a Confectionery microenterprise located in the city of Guayaquil in the northern sector is proposed, creating a prototype based on a distinctive expertise that empowers us to contend in the industry. The methodology of the study uses a quantitative and qualitative approach, which uses for its development the technique of field research and bibliographic research; where two techniques were applied for data collection: Direct observation in the sector where the microenterprise was implemented and surveys of a sample of 21 people from whom data was obtained to increase the experience of people who buy the product, guidelines to conserve the quality and availability of purchase. The internal and external environments that affect the industry were analyzed through direct observation, as well as the aspects that drive the microenterprise, which is reflected in the SWOT analysis, which helps to consider the start-up of the project, as well as a market design was implemented to capture the attention of the future consumers. The thesis that will be developed next focuses on the economic and financial analysis of the project; where it is concluded that it is profitable and viable
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    Empresa De Cobranzas-Gestión Efectiva
    (Instituto Superior Tecnológico Lemas, 2022-05-28) RUIZ SOTOMAYOR SUSAN STEPHANIA
    The purpose of this proposal is to analyze the importance of Collection Management in a company to improve its liquidity and economic performance. Currently, all companies or the vast majority of them grant their clients the possibility of canceling their articles of any kind in installments or installments, that is, granting credits that often exceed the time considerably for more than 30 days, causing liquidity problems, especially in the SMEs who do not have sufficient capital to withstand a large delinquency portfolio, therefore their obligations are affected and cause most of their operations to cease. Consequently, this has caused payments and collections within businesses to become a priority and new tactics are increasingly created to help generate effective collection to avoid facing liquidity problems.
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    Plan de Negocio para una empresa bajo el esquema food truck
    (Instituto Superior Tecnológico Lemas, 2022-05-28) HERNÁNDEZ HUNT JAMPIER BENJAMÍN
    The present investigation has the purpose of designing a Business Plan for the creation of a fast food company under the Food Truck modality, which will bear the name of "Los Choripanas", which is planned to carry out its commercial activities in the Guayaquil, Daule and Samborondón. The analysis of the environment, behavior of the market in which it develops, market trends, competitions and potential clients is carried out. The financial analysis of the project was carried out, for which the projection of income and expenses, the projected cash flow and the Projected Cash Balance were estimated. Los Choripanas reach their breakeven point with a sales volume of $48,655.12, Finally, the feasibility analysis of the project was carried out through; the internal rate of return (IRR) gave 26%, which is
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    Plan de negocio para empresa dedicada a la producción de manjar de arroz
    (Instituto Superior Tecnológico LEMAS, 2022-10-05) Shidney Nohelia Villegas Enríquez
    The following curricular integration work corresponds to the Financial Administration career in order to carry out a business plan that includes financial analysis points together with proposals and entrepreneurship development topics, related to the topics reviewed in the academic periods. RicoRice is a micro-enterprise that is responsible for the preparation of a healthy dessert with a homey flavor, a delicacy of rice made with panela, rice and milk. The venture is for a segment of clients or organizations that prefer a healthy dessert for events with home delivery and online service through a website as the main form of communication. To start this undertaking, an investment of $2747.14 is necessary, which will be financed through debt and own savings account. The project as such has a TMAR of 39.91%, NPV of $4,315.32 and an IRR of 147.09%.
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    Creación de una empresa de elaboración artesanal y comercialización de jabones naturales
    (Instituto Superior Tecnológico LEMAS, 2022-10-25) Martha Fabiola Campoverde Castañeda
    This project is focused on the study of the feasibility of creating a company, which will be dedicated to the craftsmanship and marketing of body soap with natural ingredients. A brief introduction of the origin of soap is described, the necessity to change the consumption for products that are friendly with the environment and demonstrated how a body soap based on vegetable glycerin and other natural ingredients can provide wellbeing, freshness, and naturalness to the skin. An effective business plan for the success of the project will be shown, also internal and external variables that influence it controlled with a risk analysis. Marketing strategies will be presented that will help with the positioning of the brand in a medium term, to keep the mark of the product in the consumer's mind. It concludes with a financial study showing the evaluation of financial tools such as the VPN and the IRR that the project is financially profitable.
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    Plan financiero para la empresa de servicios “ESTUDIO DE GRABACIÓN LOTUS LABEL” de la ciudad de Guayaquil 2023
    (Instituto Superior Tecnológico LEMAS, 2023-10-30) Sergio Arturo Ortega Vásquez
    This curricular integration work has the purpose of making a financial plan that looks for the development of the recording studio "LOTUS Label", a company that provides services related to sound production. Focused on clients who are involved in the musical and audiovisual world. It involves the necessary financial analysis such as the development of a budget, projection of flows and interpretation of financial ratios, to ensure the efficiency and decision making of the recording studio company "LOTUS Label".
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    Plan de negocio para el emprendimiento de una empresa de servicios de salud y belleza de manos y pies “LOVELY NAILS” en Guayaquil 2023
    (Instituto Superior Tecnológico LEMAS, 2023-10-30) Marjorie Anabel Salazar Paris Moreno
    The following is a feasibility study for the creation of an enterprise, which will offer hand and foot beauty services for the city of Guayaquil. It is described that there is a great demand for beauty services in the context of the city of Guayaquil and that easily each sector has at least two stores that offer beauty services, but often these do not meet the needs of women specifically. Therefore, an effective business plan for the success of the project will be shown, along with internal and external variables that influence it, controlled with a risk analysis. Marketing strategies will be presented that will help to position the brand in the medium term in a safe way, to keep in the consumer's mind the use of the product, concluding with a financial study.
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    Plan de Negocio para un emprendimeinto de venta y comercialización de pan de banana vegano “PANANA” como postre biosaludable en Guayaquil 2023
    (Instituto Superior Tecnológico LEMAS, 2023-10-31) Mariana Christina Balseca Vera
    The purpose of this degree work is to create a business plan for the creation of a business for the sale and marketing of vegan banana bread “PANANA” as a biohealthy dessert in Guayaquil 2023, which stands out for its product variety and innovation, offering banana breads with innovative varieties on the market such as double chocolate vegan banana bread, double chocolate panana or vegan carrot banana bread, carrot panana, without forgetting the traditional panana, each of them Made with good quality ingredients, committed to healthy baking. PANANA addresses the growing demand for vegan and healthy products, providing customers with a sweet and healthy alternative with a sales strategy that includes everything from the option of personalized online ordering to purchasing at different points of sale in shopping centers, kiosks, vegan stores, among others, this, together with the strategic plan that has been made, characterized by its strategic and financial approach, providing both the investment, the loan, the amortization, the break-even point and more that the entrepreneurship occupies, which It will make stand the project out in the industry.